The first thing to handle is why should I read any of this lengthy document. Ah, because we are trying to answer these questions eternally. Here is your fishing pole, tie up your line, let?s start fishing. (Premium fish are also available at our market!)
So lets Break the problem down into 5 sections,
- Introduction to website statistics
- What are log based server website stats?
- What are common problems with these log based website statistics?
- External website statistics another set of tools with problems too!
- Conclusion and software links
Website statistics is a field in it?s infancy. As the network of the internet grows and evolves, the need for good statistics, to analyze productivity on many fronts has become more and more necessary, to some absolutely essential. Unfortunately, due to inherent architectural inefficiencies with each approach, website statistics are still unable to render hard answers without margin for error. However, with a broad approach a very high quality view of ?What is Really GOING ON? can be attained. BR>
So to start we have to understand what parts we need.
First we need to track web site activity, in one way or another, and then look at that traffic.
BASIC OPERATION OF A WEB SITE LOG FILENo matter the system counting up the users and website hits, the bottom line is that each generates a report in the form of a log file. These log files then contain the answers to the whole mix of macro and micro questions as text files.
This is unacceptable for most ? this information answers daunting marketing and sales questions, and is presented in a text file. The only folks I know that read text files of substantial size are programmers.
So we need a boardroom answer for big questions. If you look at these questions it is easy to see the macro and micro levels of the same discussion and why a mix of graphs and spreadsheets are the best way to handle it:
Enter the visual website statistics program. These programs turn multiple single acts on a website into a cognitive picture from a data perspective. They transform a single picture to a single ip address therefore taking a small piece of the information and turning it into the big picture for you. This process is repeated hundreds or thousands of times in order to generate the Whole Picture. This allows one to see these entries in aggregate ? which is the only way to discern trends as you watch the numbers.
Advanced users, would like to be able to see numbers of variables used on their website, How one user?s IP address travels through the web site system, and many other technical trends too. So we move back toward a computer science level for the highest end statistics programs available.
Remember to keep the data?s origin in mind. All data, no matter the topic or source, has some margin for error.
Broomfield Designers doesn't just build Custom Websites, Custom Databases, and online office systems. With hundreds of clients in multiple fields we've produced award winning content in many ways over our 16+ year history. We have technical expertise in:
We have the diverse background and skills to help your business advance...
Broomfield Designers is a Colorado based custom internet and web solutions provider. Our company is dedicated to bringing your business or group up to the newest technology, most efficient systems, hosted on redundant and widely available architectures.
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